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Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia ChatGPT will eat us all. Thats the only difference so far. Yes. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. A very special episode discussing the difficulties of bullying with a 10 year old girl. There was a YouTube announcement earlier today. See omnystudio.com/listener for privacy information. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. I have to say people are very excited to hear from you today. The Ron Burgundy Podcast on Amazon Music I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. WARNING: This episode was haunted by a ghost. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. If any of you are buying bus ads, please let me know, because Im dying to know how it works. A bonus episode that somehow escaped the vault. Hi, Ron Burgundy fans! I just dont see it fixing anything thats broken. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. You dont? Yes, of course we are. I cant find the reason in podcasting. The only reason we have that number is because of broadcast radio marketing. All Rights Reserved, By submitting your email, you agree to our. Over at The Late Late Show, Ferrell's Burgundy once again treated the . You always do if youre running a startup. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki Will Ferrell was like, Please, please stop running so many ads.. Is it just Bob Pittman being like, Chaos reigns. We also have a digital marketing team, I forgot that in the org chart. Its an audio medium. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts I only say this to you because thats how we do that sale. I can talk about sexuality or about what trends I do or dont like. Its back to the org chart a little bit with this. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Its good content. We are a mass-reach medium. They could have published them on YouTube. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I can go on as long as I want.. Be a startup, or is it something that you did? Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ive always thought about it. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Its worked for them for 10, 15 years. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart You get to pick two. In podcasting, I think he realized, I dont have to pick. Thats good. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Absolutely. Whats the structure below you to make all this work? All episodes of The Ron Burgundy Podcast - Chartable To many in the industry, that seemed pretty disingenuous. Is there any tension there at all? There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Its always collaborative with their approval. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. I think thats it. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . The oldest one, Pierce, is 17. No. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Are you doing that? The culture is not preserved; the nimbleness is not preserved. A third of all the media we consume is just audio. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Glass-walled conference rooms where they just come up with funnier promo codes? Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. It is a centralized medium when it comes to RSS feeds. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The Ron Burgundy Podcast. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Yeah, youre right. You came to it through an acquisition. I know. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Reviews. Why is that? There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Barlow is a writer and producer on the show as well as. Weve all seen this, so Im not saying anything privileged. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. With podcasts, youre talking about promo codes at the ends of the ads, right? He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. By the way, 75 percent of that third is broadcast radio. The core fundamental, pretty consistent business model of podcasting is a rev share model. Aren't. Real. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? This one was definitely very real. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. No. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Is that present for you? In fact, you almost certainly kill true creativity when you hit that moment. I hate to answer it so vaguely. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Radio and podcasting have very different constraints. I ask it of everybody. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. The marketing team is like, What are you doing?, Yeah. The. By the way, if you love digital audio, and we all do. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Not great. Theres a sigh of relief from the YouTube people somewhere. It has been fun, if nothing else. The Ron Burgundy Podcast - Comedy Podcast | Podchaser We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. The 9 Most Popular Houseplants of 2023, According to Pros The fifth season brings canned laughter and an audience . Ron Burgundy is going live in the next season of his iHeartMedia podcast. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey Really, really terrible. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Sometimes they just shuffle it to create change. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney The Ron Burgundy Podcast | Podcast on Spotify There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. We give a ton of in-show podcast promotion as well. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Subscribehere! In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. But that has been their promise for years, and it might still be their promise. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Like you said, yes, targeting is getting harder for digital social media platforms. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. In podcasting, it is fundamentally different. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Its just a disconnect. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Heres a funny anecdote. If you can never get enough true crime Congratulations, youve found your people. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. The Ron Burgundy Podcast - Podcast - Podtail Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. We were actually working and trying to make change together genuinely. The Ron Burgundy Podcast. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Josh and Chuck have you covered. I dont see it in podcasting, and maybe thats why Im not super concerned. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. There is always something new happening. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Everything, I promise you, is simpler than you think. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Nothings perfect, but its pretty close to perfect. That wasnt possible prior. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Next week, Im with Universal McCann. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Hollywood is a difficult, complicated industry, its nothing new to say that. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. We had three or four people who were our formal official sales team at Stuff Media. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Its not mutually exclusive, first of all. We tell stories through human conversation, more than anything else. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Its not a huge focus for us. See omnystudio.com/listener for privacy information. You have a mass-reach medium. Its a great point and question. Were also co-producing a slate of whole new stuff. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Oh, its right here. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. It was the only time Ive ever gotten a call from somebody. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it.
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