how did wally amos lose his companyhow did wally amos lose his company
Today, Famous Amos is an international brand that you can find in most grocery stores. The senior Wallace Amos, whom his son once described as a "good person . His treatsbaked at locations in Nutley, New Jersey and Van Nuys, Californiawere sold in chic department stores and at several outlets in the nations bigger cities. Each year, millions of delicious confections made by the company founded by Wally Amos are sold in stores nationwide. They were rich and tasty but their simple flavor palate felt nostalgic. Amos planned a big party to launch his new business: he hired a band, bought champagne, and invited many of his celebrity friends. but as a child he had an innate spirit and gift to. In Current Biography Yearbook, Amos reported that his grandmother treated him "with a very tender and understanding kind of love." Cookie included baked goods, storybooks and a variety of merchandise. (714) 645-1395 ''They can conceptualize brilliantly but then struggle to implement.''. But ''it was a shocker at first.'' Amos envisioned his cookies in luxury retail stores over the usual local supermarket. ''Somehow or another caramel coloring had been added and I don't know why that was,'' the 63-year-old Mr. Amos said, the lines in his forehead becoming more pronounced. He was positive that somewhere along the way his recipe had stopped being used. Amosby then, on his third wife, kid, and cookie company, began selling self-help. He bursts in, looking around in exaggerated puzzlement. Amosby then, on his third wife, kid, and cookie company, began selling self-help. The shop was the first of its kind dedicated to one brand of gourmet cookies, and Amos pitched his product with an unquenchable enthusiasm. . ", Amos's name soon became synonymous with the crisp chocolate chip cookies he whipped up in his L.A. kitchen. [On-line] http://www.kelloggs.com (accessed on August 15, 2002). To establish his store he raised $25,000 from entertainment friends including singers Marvin Gaye and Helen Reddy. Business Leader Profiles for Students. Here's Why It's Especially Dangerous To Hike SoCal Mountains Right Now, How 4 Words Upended A University's Journalism Program, And Stirred A Reckoning Over Race, What A Popular Yoga Teacher's Descent Into Conspiracy Theories Says About The 'Wellness To QAnon Pipeline', Ancient Lung Disease Strikes Countertop Cutters In LA. The whole time he's in the men's room, from outside you can hear him humming, whistling and singing. Charles wouldnt disclose revenues for Famous Amos, but noted it was the companys fastest-growing cookie brand. . In the late- 1980s the company changed ownership several more times, and Amos ultimately became a mere figurehead with no role in the operations of the company he had founded. His entrepreneurial spirit in tact, Mr. Amos switched to a line of low-fat and fat-free muffins. "The thing that got us in trouble is when I tried to actually run the business. He would take the cookies to business meetings and to parties, where friends would clamor for them and urge him to sell them. I'm not serious, but I'm responsible. His parents divorced when he was twelve, and Amos was sent to live with his Aunt Della in Harlem, New York. Amos said: "We were made to think, to be curious, to seek solutions, and not add to problems." By then, Amos had grown tired of the endless hustle of the entertainment industry and the riches that had never materialized. It is entitled ''Man With No Name: How the Founder of the Censored Cookie Company Lost Everything, Including His Name -- and Turned Adversity Into Opportunity.'' What Did People Eat On LA's Beaches 100 Years Ago? Amos considered the Famous Amos cookies of the 1990s to be cheap knockoffs, which had neither the quality nor the taste of his original cookies. kehittksemme ja parantaaksemme palveluitamme sek tuotteitamme. Public Company By 1988 the company lost $2.5 million. His stern mother was full of life. I didn't even want to talk about chocolate-chip cookies, really. He created a massive global brand.Famous Amos Cookies.and then lost it all.vMost cookie lovers don't. Most recently, he appeared on Shark Tank at age 80 pitching The Cookie Kahuna, a business that eventually failed. Ever the optimist, he views the experience as yet another reminder of the power of faith and positive thinking. . At one point, he lost his home. Racist Ex-University Of Kentucky 'Karen' Sophia Rosing Is Charged For Assaulting Black Student, Mississippi Cops Beat, Waterboarded Handcuffed Black Men, Shot 1 For Dating White Women': Lawyers. Since then, Famous Amos has expanded its in-store profile, branching out to more grocery stores, gas stations and big box stores. He became such a known figure culturally that he appeared as himself in the Taxi episode "Latka's Cookies", in 1981. Famous Amos was selling $5 million worth of cookies by 1980, and just two years later sales had rocketed to $12 million. . globalgrind.com, 'Dilbert' Comic Creator Calls Black People A 'Hate Group,' Urges Segregation So Whites Can 'Escape', Bernie Mac Show Star Camille Winbush Is Not Ashamed Of Joining OnlyFans, Kyle Rittenhouse Faces 2nd Civil Lawsuit, Continues To Beg For Money From His Supporters, Ben Stein's 'Aunt Jemima' Rant Is A Master Class On White Privilege, Why Did tWitch Kill Himself? 17678; December 20, 1993, pp. Read more about Wally Amos story inside. In 1999, Amos signed a deal with the new owner of Famous Amos, Keebler, to act as spokesperson. He quit after two years, however, and joined the U.S. Air Force in 1953 where he earned his high school diploma equivalent. Wallace "Wally" Amos, Jr. (born July 1, 1936) is an American television personality, entrepreneur, and author from Tallahassee, Florida. Amos and his cookie empire enjoyed a decade of success. He has pitched the cookies at a food-marketing trade show in Chicago, and has been appearing at supermarkets, shaking the hand of shoppers who still recognize him. In April 2019, its current owner, Kellogg Company, announced plans to sell Famous Amos, the Keebler brand and its fruit snacks business to Ferrero for $1.4 million. Amos, who created the Famous Amos cookie empire three decades ago and eventually lost ownership of the company _ as well as the rights to use the catchy name _ is now running a modest cookie shop in Hawaii. He signed Simon & Garfunkel and headed the agency's rock 'n' roll department. After about a decade of success, mismanagement forced Amos to start selling off parts of his company. "There's a really high awareness of chocolate chip cookies now, and that was created by me." "When I finally entered the cookie business full time, I acknowledged to myself that I had taken a beating and that it was time for a change," Amos writes in The Power in You. Following his parents' separation in 1948, Amos was sent to New York City to live with his Aunt Della, who often baked homemade chocolate chip and pecan cookies. Profits increased. I believe, along with many others, that you must first ask for what you want before you can have it. Amos continued writing, publishing his second book in 1988 (The Power in You: Ten Secret Ingredients for Inner Strength) and a third (The Man With No Name: Turn Lemons into Lemonade) in 1994. To create buzz for his concept, he developed a backstory for "The Cookie," putting his years in show business to expert use. [On-line] http://www.keebler.com (accessed on August 15, 2002). He turns to the on-lookers. Amos didn't only befriend the glitterati. Although Wally Amos was introduced to chocolate chip cookies by his Aunt Delia and her old-fashioned recipe, when Amos started his own business he used a recipe by Ruth Wakefield, who is credited with inventing chocolate chip cookies at her Toll House Inn in Whitman, Massachusetts, in the 1930s. Thank you for investing in your neighborhood. To Wally, setbacks were burnt cookiessacrifices on the alter of carelessness. In nine books, hundreds of speeches, and countless baking metaphors, Wally pours half-full glasses. One of the first things I shared with Keebler when we met was that I couldn't promote the product they were currently selling, that if I were going to be a part of it we had to make some adjustments so that it could be closer to a Wally Amos product. Amos and his cookie empire enjoyed a decade of success. People . You have to focus on what you can do, he said. He was born and raised in Tallahassee, Florida, until he was 12 years old. Film and television stars, pop singers, and politicians all professed a craving for Famous Amos cookies. Around this time, in 1970, Amos, frustrated both personally and professionally, began to soothe his nerves by making cookies like his Aunt Della had done. Why is Wally Amos not rich? Amos's promo packet and boundless enthusiasm were enough to convince entertainment industry friends, including singer Helen Reddy, her husband, producer Jeff Wald (another product of the William Morris mailroom) and record executive Artie Mogull to invest in the venture. Over the next decade, Famous Amos expanded exponentially, growing into an international chain. Amos even appeared in Macys Thanksgiving Day Parade from 1977 to 1981. New World Order - Daniel Lpez - EFO 241. Amos said hes always been in business to make friends, not to sell treats. The Famous Amos Cookie Company was born. American television personality, entrepreneur, and author, "No longer Famous, Wally Amos still baking", "The Cookie Comeback King: Wally "Famous" Amos", "A Famous Cookie And a Face to Match; How Wally Amos Got His Hand And His Name Back in the Game", "Wally Amos | Bio | Premiere Motivational Speakers Bureau", "Wally Amos Leading Authorities Speakers Bureau", "Son of 'Famous Amos' Cookie Maker Mixing His Own Batch of Blues and Soul", "Famous Amos gives cookie business another try", "No longer famous, Wally Amos still bakes sweet treats", "Famous Amos Creator Lives Near Charlotte as He Plans Next Venture", http://johnmcalley.com/assets/pdfs/feature-writing/FamousAmos.Spirit.Web.pdf, "Shark Tank: The Cookie Kahuna, from Famous Amos Creator, Crumbles in the Tank, Fails to Get A Deal", "Shark Tank Cookie Legend Wally Amos Pitches New Cookie Kahuna Brand Boom", https://en.wikipedia.org/w/index.php?title=Wally_Amos&oldid=1138663722, Short description is different from Wikidata, Articles with failed verification from December 2020, Creative Commons Attribution-ShareAlike License 3.0, In 1980, Amos appeared in the February 5 episode of. Amos, Wally and Camilla Denton. 1986: Won President's Award for Entrepreneurial Excellence. By 1989 it was gone. The cookies now carried with them a line of paraphernalia for the "Famous Amos" fans who desired them: t-shirts, umbrellas, duffle bags, and "Famous Amos" jewelry. . //]]>, For Wally Amos, success has had a very sweet smell, indeed. "He worked with all the Motown acts, with the Temptations and Supremes," his son, musician Shawn Amos says. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Within months, Amos had opened two more West Coast franchises, and the New York-based Bloomingdale's department store had begun selling the gourmet cookies. ." There are people who convince themselves that they cant do anything with their lives because of whats happened to themand theyre right. Except the boy never takes the pillow off his face. Though his cookies were popular and his name was respected, Amos was feeling a cash-flow pinch. Amos remained on the companys board as vice-chairman, but he became increasingly dismayed as the venture was sold to one investment group after another. He did so on purpose, but rather than stir the fires of racial stereotypes, Amos thoughtfully examined the topic of race and bias, along with many others issues he had come into contact with throughout his life. "When I began to bake them myself, it became my own creative project for the hour or so it took to mix the batter and pop 'em in the oven," Amos writes in The Power in You. "He's the white sheep of the family. While Famous Amos still widely uses Amos name and image on its products, Uncle Wallys challenge is to let people know that the man behind the muffins is Amos. Two sales later, the new owners added shelf-stable ingredients and repositioned the cookies as an affordable brand, prompting its famous founder to depart. By the early 80s, Americas cookie baron was clearing hundreds of millions of dollars in revenue, drawing national attention for the Literary Volunteer of America, and winning kudos from Ron Reagan for his free-market hustle. However, in 1985, mismanagement forced Amos to gradually sell off parts of his company. Within months, Amos had opened two more franchises on the West Coast, and New York-based department store Bloomingdale's had begun selling gourmet cookies. On June 13, 1977, Amos' picture was on the cover of Time magazine, which ran a lengthy article about him and his success. Encyclopedia.com. Cookies made him famous, but Amos has his own take: I want to be known as a guy who cared about people. Pollack, Judann. Within months, Amos had opened two more West Coast franchises, and the New York-based Bloomingdale's department store had begun selling the gourmet cookies. The day-to-day operations of the company required more money than it could generate.. After one year as a paid spokesman for . The company sold $300,000 in cookies that year, and by 1982, revenue reached $12 million. He picks up a big bag of just-purchased cookies, bearing the famous Famous Amos logo and a picture of Amos himself, grinning and wearing a straw hat and colorful shirt. He pivoted to muffins with Uncle Wallys Muffin Co. and opened a bake shop in Hawaii. In 1988, the Shansby Group bought the company for $3 million dollars, not a lot of dough for that era. According to Amos, his success as an author and a motivational speaker is due in no small part to his Aunt Della: "[Aunt Della's] basic recipe for cookies became the foundation for much of my success. His good nature and solid work habits soon helped him to advance, and he was eventually named the companys first black agent. His mother, especially, was an uncompromising disciplinarian. "We might be related." Franchises followed. "Amos! "Spoiled Famous Amos; Now He's the Muffin Man." . We believe when reliable local reporting is widely available, the entire community benefits. The company, based in Shirley, N.Y., expects to produce 250 million muffins this year and 1 billion muffins annually by 2010. Who owns Famous Amos cookie company today? Mr. Amos started the original Famous Amos Cookie Company with $25,000 from the singers Marvin Gaye and Helen Reddy, celebrity friends he knew from his days as a talent agent. Some of my clients were quitting the business and others were not paying me commission Baking cookies at home was my way of healing myself, loving myself and sharing my love with my friends.". I thought, if you could just get Saddam Hussein and George Bush together over a bowl of cookies and milk, they'd solve this thing. Now he says simply, "No, no cookies. I realized that I could still be in the same situation 10 years from then., Amos borrowed $25,000 from Marvin Gaye, Helen Reddy and her husband Jeff Wald, and United Artists Records president Artie Mogull. Uncle Wallys Muffin Co. was originally founded as Uncle Noname Cookie Co. in 1992, a few years after Amos lost Famous Amos. The narrative he established was that he was a talent manager who spent his whole life identifying and discovering new talent and the next big act that he discovered, that he was going to dedicate his career to, was 'The Cookie.'". Im not a purchasing guy.. Perhaps Dennis Kimbro and Napoleon Hill of Black Enterprise said it best when describing Amos: "Some call him a promoter, others say he is a public relations wizardbut neither title adequately describes what he does best. These cookies were marketed in a store in Hawaii, where Amos was based. Amos, Wally, and Gregory Amos. Amos wasn't through with the cookie business, however. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. At school, he claimed that he had developed an intense desire to become successful and to make money. Chicago: Nightingale-Conant, 1988. A Spirit Magazine reporter who visited Wally in 2013 nonetheless found the 77 year old in good spirits. The shop cleared $300k its first year. Actually, Amos says, fame never really mattered much to him. Talent-agent-turned-entrepreneur Wally Amos made Famous Amos through hard work, chutzpah and a tasty recipe. The man who created the Famous Amos cookie empire three decades ago and eventually lost ownership of the company as well as the rights to use the catchy name is now running a modest cookie shop in Hawaii. "It's interesting," he recalled in 1987 during a speech at the Grand Rapids Area Chamber of Commerce, "because friends would see me and before even saying 'hello,' they would say, 'Hey man, where are my cookies?'". 1900-1996. Before long he had worked his way up to secretary for Howard Hausman, an executive vice president at the agency. But the reason is that theyve told themselves they cant. ." Toll Free: (800) 257-8443 Bush in 1991. The company produces various homemade-style and healthy muffins. ." . Some cookies were too small. Amos headed the rock 'n' roll department, where he signed Simon and Garfunkel and worked with Motown megastars The Supremes, Diana Ross, Sam Cooke and Dionne Warwick. [4] He started the business with the help of a $25,000 loan from Marvin Gaye and Helen Reddy. Fax: (714) 722-4261 It was bittersweet, says his son. Around the time Wally lost ownership in his company, his career took perhaps its most remarkable turn. He worked dilligently, eventually becoming manager of the supply department at the ritzy store. and bake, and it was she who gave Wally Amos his first chocolate chip cookie. The Shansby Group sued Amos for violating an agreement that forbade him to use his name and likeness on the packaging of any food products. Located within department stores, Chip & Within two years the company was producing six tons of cookies each week, and Amoss little venture had become a business generating in excess of $4 million in sales per year. He has three sons and a daughter and lives in Hawaii. Many who resort to crime ultimately can't read or write. On this Wikipedia the language links are at the top of the page across from the article title. He also devoted much of his time and money to promoting literacy and hosted the PBS show Learn to Read. This page was last edited on 10 February 2023, at 22:25. Amos was born Wallace Amos Jr. on July 1, 1936, in Tallahassee, Florida. Despite robust sales, by 1985, the business was losing money, so Amos brought in outside investors. The Top 5 newsletter catches you up with LAs top 5 stories in just 3 minutes. As an article in Current Biography Yearbook, states: "In the process of promoting his client, whether an entertainer, or a cookie, Amos himself became a star of sorts on the American scene.". The store opened on March 9, 1975, on the corner of Sunset Boulevard and Formosa Avenue in Los Angeles. Jos haluat muokata valintojasi, napsauta Hallitse tietosuoja-asetuksia. Wally Amos is a salesman who uses flair, hype, and showmanship to convey his message.". He was the first black talent scout in America. Amos began selling shares of the business to outsiders; he also tried to launch new products such as chocolate sodas, which did not work out. On the corner of Sunset Blvd. This is considered such a breakthrough that Famous Amos' shirt and straw hat are in the Smithsonian. Carlsen, Clifford. Toops, Diane. That's not a bad pitch.''. "He had a big block party for the opening of the store and every year at Christmas he'd have a big block party," Shawn recalls. "He was a fun, positive personality. By the early 1980s, Famous. "In financial terms," Wally wrote in 1996, "all I've done since is amass debt and miss payments." Around the time Wally lost ownership in his company, his career took perhaps it's most remarkable turn. The father of four, he continues his work as a spokesperson for Literacy Volunteers of America, and one precent of pretax profits of Uncle Nonam cookies are donated to the support of Cities in Schools, a national dropout-prevention program of which he is a member of the board of directors. The film was directed by Jeff MacIntyre. In 1967, Amos decided to leave William Morris and launch his own talent agency. Amos was born to Wallace & Ruby Amos. Mr. Amos again found himself in a money-losing venture on the verge of collapse. The muffins are sold in more than 3,500 stores nationwide. Your Privacy Choices: Opt Out of Sale/Targeted Ads, Name: Wally Amos, Birth Year: 1936, Birth date: July 1, 1936, Birth State: Florida, Birth City: Tallahassee, Birth Country: United States. I have a fetish for chocolate chip cookies. I enjoy making cookies, he told Ebony. Friends clamored for a store. ." Shortly before graduation, Amos dropped out of high school to join the United States Air Force. We made the move to the West Coast, and I fell in love with L.A. the epicenter of the entertainment world. "Famous, Shmaymous." 1992: Started Uncle Noname Cookie Company. Business First, (March 2, 2001): p. A21. "When she baked cookies and shared them, she was expressing her love for me and the rest of the family." Then in March the Keebler Company, the new owner of Famous Amos, offered Mr. Amos a two-year contract to promote his old brand. In 1988 the company lost $2.5 million, and the Shansby Group purchased it for $3 million. But his trademark smile, optimistic outlook and uncanny ability to promote remain unchanged. His company had lost millions of dollars for several consecutive years. Wally Amos was born on July 1, 1936, in Tallahassee, Florida. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Faced with the prospect of losing his business, Amos sold the controlling share to the Bass Brothers of Fort Worth, Texas for $1.1 million. He lived with an aunt, Della Bryant, who taught him how to make chocolate chip cookies. Within months, Amos had opened two more franchises on the West Coast, and New York-based department store Bloomingdale's had begun selling gourmet cookies. ''It was just an uphill battle, looking to establish a new cookie company without having the resources and still in the minds of everybody being Famous Amos,'' he said. speaker earning up to $12,000 per appearance. In 1998, the Keebler Company purchased the Famous Amos brand, and Amos resumed his role as the brand's spokesperson. "I don't take things seriously," he says. He had an impressive client list, which included Simon and Garfunkel, the Temptations, Marvin Gaye (1939-1984), Sam Cooke (1935-1964), Dionne Warwick (1940-), and Diana Ross (1944-). In the aftermath of the court cases, Amos abandoned all hopes of baking and selling cookies and sold muffins and cakes under the Uncle Noname label (originally formed in 1992). "He would bring them with him to pitch meetings, the recording studio, to the soundstages, to executives' offices," his son Shawn explains. His cookie shop, Chip & Cookie, is a couple of miles from his home in the oceanside community of Kailua. In 1991, Amos attempted to launch another cookie company, which he called Wally Amos Presents Chip & Cookie. Masekela fired him, so Amos worked at his friend John Levy's entertainment firm. Amos said the Famous Amos cookies sold today by Kellogg Co. are unlike his cookies, which had lots of chocolate, real butter and pure vanilla extract. Wally Amos was a walking, breathing brandwho couldn't seem to cash in on his own success. He also has a daughter named Sarah with his third wife, Christine Harris. However, in 1985, mismanagement forced Amos to gradually sell off parts of his company. Most online reference entries and articles do not have page numbers. As a man who had made his living promoting other people as an agent, he used his background to come up with ways to sell cookies. And it was filled with the aroma of her delicious chocolate chip cookies." Washington Business Journal (December 12, 1997): p. 61. "The secret of Famous Amos was my attitude. Culinary entrepreneur Wally Amos stands in front of the original Famous Amos store on Sunset Blvd. In 1986, Amos was given an Entrepreneurial Excellence Award by President Ronald Reagan (1911-) in appreciation of his remarkable American success story. Kellogg, like Keebler, was a billion-dollar company known for its quality and outstanding products. Education: Earned high school equivalency. Sign up for NewsOne's email newsletter! He would throw his efforts into the cookies that had come to occupy so much of his time. His house had been reposed by the bank. Contemporary Black Biography. By 2002, when Keebler and Famous Amos were bought by the Kellogg Company (see entry), Amos was unconcerned. In addition, Amos believed that the company would return the cookies that bore his name back to their original quality. Soon he had $25,000 in financial backing. It doesn't honor a movie star or a musician. Growing up poor in the segregated South, he faced adult responsibilities at an early age. Born in tallahassee, florida, wally amos lived a childhood that was not always stable and trouble free. Costa Mesa, California 92627 Baldwin Hills communities began with an Olympic village in 1932 and later became home to affluent Black families in L.A. "On the front cover there was a picture of The Famous Amos Chocolate Chip Cookie," he writes in The Cookie Never Crumbles. He started in the mailroom of the William Morris Agency and in 1962 became the first Black talent agent in their history. ." Did Shark Tank have Crumble cookies? [1] Eventually, he became the agency's first African American talent agent. Yet, after sampling the cookies that Keebler was selling, he couldn't help himself. His title choice, however, raised some eyebrows. Wally Amos, creator of Famous Amos Chocolate Chip Cookies, creator, in fact, of the whole idea that chocolate chip cookies might be worthy of their own stores, turns up his nose these days at Famous Amos Cookies. He's the agent that has cookies on him. "The picture went with the company," he says. Contents He also worked as a talent agent and discovered Simon & Garfunkel. What about his grinning picture on the bag? I'll call you Famous Amos." Mount Prospect, Illinois 60056 In addition to getting closer to the original recipe, Keebler also plans to introduce new flavors, like toffee chocolate chip and chocolate chip and walnuts, and to use its vast resources to get the brand before more consumers. And he really, really cared about people.". Fax: (816) 502-4155 Mismanagement, Sloppy Hiring Practices, Lack Of Transparency. Bylines @BBC, The Diplomat, Christian Science Monitor, and more. The concept of a zero-preservative, craft-made cookie was uncommon, says Jesse Szewczyk, author of Cookies: The New Classics. He began baking cookies using his Aunt Dellas recipe. When a new job opportunity. Amos is also a serial entrepreneur. . In the early 1960s Amos took a job in the mail room at the William Morris Talent Agency. The cruelest blow of all fell in the early 1990s, when the cookie man was struggling to keep his home from foreclosure. https://www.encyclopedia.com/education/economics-magazines/amos-wally, "Amos, Wally ", While "The Cookie" was supposedly the star, Amos's kindness and goodwill helped make Famous Amos successful. It is now facing changing demographics and gentrification. As he wrote in his autobiography, he began slowly to console himself and his frustration by making chocolate-chip cookies in the style of his Aunt Della. "In Motown's heyday, they had something called the Motortown Revue, so he booked all that. Then, copy and paste the text into your bibliography or works cited list. The Man With No Name: Turn Lemons into Lemonade. ", In the late afternoon, he visits a day care center for senior citizens. ", IF YOU GO BACK A FRAME, TO THE moment just before Wally Amos saw the bag of Famous Amos cookies that have nothing to do with him, you get the real, unbound Wally Amos. "His real skill was as a hype man. But even without Mr. Amos on board, the Shansby Group began to turn the business around, cutting costs and pushing sales through vending machines. Thanks in part to the success of his cookie company, he was hired to deliver speeches. So a decade after losing his company, Mr. Amos is back bragging about Famous Amos, like a proud father showing off his now-grown first-born. He decided to take a chance with his cookies. ''An entrepreneur has an enormously high energy level and has a very low attention span typically,'' said Paul Karofsky, executive director of the Center for Family Business at Northeastern University. Encyclopedia.com. Web site: http://www.i, One Campbell Place Upon discharge from the service, Amos attended secretarial school, learning shorthand, typing, and accounting skills. As an agent, he signed .css-47aoac{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#A00000;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-47aoac:hover{color:#595959;text-decoration-color:border-link-body-hover;}Simon & Garfunkel and headed the agency's rock 'n' roll department. What of the man who started it all?
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